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  • DATE January 22, 2013
  • URL oneinstitute.com/tile/cultivating-character/

Cultivating Character

Skills and traits aren’t the same thing, but they often go hand-in-hand

This is certainly true when it comes to the making of a successful entrepreneur. Skills can be acquired through education and on-the-job experience, but character traits are cultivated over time, and often in quite different ways.

Bill Bonnstetter, an expert in human behavior and a leader in the assessment industry, points to five personal skills common among serial entrepreneurs. Persuasion was at the top of the list, followed by leadership, personal accountability, goal orientation, and interpersonal skills.

But what about character? After all, an entrepreneur can be adept at persuasion without a moral compass to guide him. One can set and meet impressive goals without stopping to consider how her venture might serve the common good. Another may have mastered the art of winning friends and influencing people without ever recognizing the dignity inherent in fellow human beings.

Though the payoffs may come later, and may appear in a different currency altogether, the cultivation of character deserves just as much attention as the development of entrepreneurial skills.