• DATE September 20, 2012
  • URL oneinstitute.com/tile/hustle-phx/

Hustle PHX

Hustle PHX inspires and equips natural entrepreneurs in underserved urban communities of the Phoenix metro area in order to foster sustainable economic growth.

Some of the best natural entrepreneurs in the United States are in underserved urban communities. They are called hustlers – visionary risk-takers who seize the opportunity to move product and turn a profit. They have the God-given skills, attributes, and talents of an entrepreneur, but they lack resources needed to create sustainable businesses that benefit the broader community. At Hustle PHX, we want to let the hustlers hustle – for the common good.

To donate to Hustle PHX, go here.


Hustle PHX will provide 30 entrepreneurs with three essential kinds of capital:
1) Intellectual Capital: education and skill development will be provided through an online curriculum sponsored by the Acton School of Business, including a weekly discussion and experiential learning module.

2) Human Capital: entrepreneurs will be given mentors who are currently in business and who can provide assistance in the process of incubating, designing, launching, and scaling new businesses.

3) Financial Capital: entrepreneurs will participate in a “Pitch Day,” giving potential investors the opportunity to hear pitches and contribute to ventures as they see potential.

About Us

Motivated by Christian faith, we encourage the creation of sustainable business ventures that affirm the dignity of people and lead to the flourishing of all communities in Phoenix. A theological understanding of business and the common good is woven throughout the Hustle PHX program.

Oye Waddell is the Executive Director of Hustle PHX. Mr. Waddell grew up in the inner city of Los Angeles and has a long track record in urban education and entrepreneurship. He attended the University of Washington on full athletic scholarship in football. He completed two master’s degrees, a Master of Public Administration from the University of Southern California, and a Master of Education from Arizona State University. He is Founder of Gameplan International and is a pastor at a local church in Tempe, AZ.

Hustle PHX is an initiative of The One Institute, LLC, a registered 501(c)(3) in Arizona established to educate business leaders in doing business for the glory of God and the common good.

Financial Need

Hustle PHX’s $200,000 budget will provide program software, training materials, website, meeting space, and staff time. The initial 30 entrepreneurs-in-training have been selected and are ready to begin the program in January 2013, pending funding. Monthly and one-time donations are welcome, and are tax-deductible. Checks should be made payable to The One Institute, with “Hustle PHX” on the memo line, and can be mailed to 1 North 1st Street, Suite 700, Phoenix, AZ 85004.

Donate online here.

Quotes For The Hustler

Merriam-Webster defines hustle as “to obtain by energetic activity… to sell or promote energetically and aggressively…”

“[E]veryone is hustling for something so why not hustle for the good of others?”
– Alexandra Pyke, Huffington Post, 6/26/12

“To us, “Hustle” does not just mean working really hard (though that is critical). “Hustling” means being industrious and figuring out clever ways to solve problems so that we make our customers happy and improve how we work. Do you like solving problems in a busy environment? Try working in a start-up.”
– Aaron Schwartz, Forbes, 1/26/12

“While most of us are blocked by imaginary hurdles we prematurely create in our heads, the hustler always sees and acts on the possibility of possibility. They never allow a lack of resources or education to stop their long-term pursuit.”
– Jade Simmons, Huffington Post, 7/5/12

“[W]hen the Hipster brings the creative design and cool factor, the Hacker brings their utility belt of technology solutions, and the Hustler finds the right way to package it all up and take it to the masses in the form of sales and partnerships, it is a combination that is tough to beat. The only question is, does your team have all three?”
– Andy Ellwood, Forbes, 8/22/12

A slack hand causes poverty, but the hand of the diligent makes rich. (Proverbs 10:4, ESV)

The soul of the sluggard craves and gets nothing, while the soul of the diligent is richly supplied. (Proverbs 13:4, ESV)

In all toil there is profit, but mere talk tends only to poverty. (Proverbs 14:23, ESV)

But seek the welfare of the city where I have sent you into exile, and pray to the LORD on its behalf, for in its welfare you will find your welfare. (Jeremiah 29:7, ESV)